Designing Products People Actually Use — Since 2021
USMAN
ALI WALLARA
5+ years of turning "how does this work?" into "oh, that makes sense."
SCROLL
I live at the intersection of chaos and grids, designing interfaces that make sense to users, even when the brief didn't.
With 5+ years and a CS degree from SMIU, I've spent my career turning "make it more intuitive" into actual shipped products. Mobile, web, tablet, TV — yes, TV too. I design systems, flows, and interfaces that users don't have to think about. Measurably so — 80% faster onboarding here, 35% more conversions there. Currently at Contour Software, probably redesigning something that didn't need redesigning. Hopefully.
Figma
My natural habitat
Claude
Thinking partner I didn't ask for but kept
Miro
Where the messy thinking happens before Figma gets involved
Notion
Where good ideas go to be organized and forgotten
Lovable
When I want to feel like a developer for 20 minutes
Maze
So I can prove I was right all along
Product Designer
Contour Software - Innosoft
2025 — Present
Designing enterprise software nobody asked to redesign. Improving IA, navigation, and usability across the Fusion ecosystem — using AI and MCP-based workflows because clicking through Figma manually is so 2023.
Senior UI/UX Designer
Absolutely Digital
Jan 2024 — April 2025
Led UX across multiple products from research to handoff. Cut onboarding from 2.5 minutes to 30 seconds. Stakeholders immediately asked for more steps.
UI/UX Designer
razacar - Startup
Dec 2021 — Aug 2022
Where it all started. Carpooling app for university students. Designed the core booking flows, helped launch at SMIU, and drove 150+ downloads. My most loyal user was probably my wife.
Senior Product Designer
myco
Apr 2025 — July 2025
Mobile, web, and TV. Yes, someone actually uses the TV app. Scaled design systems through tokens and variables to keep everything consistent across all surfaces.
UI/UX Designer
The Plum Tree Group
Sep 2022 — Dec 2023
Designed mobile and web products for a US-based portfolio. Learned that "just make it scalable" and "just add AI" are briefs, not strategies.
Graphic Designer - Intern
Jaris Developers
Apr 2021 — June 2021
Graphic design intern. Made things look good before I knew why they should.
5+
Years of craft
3
Disciplines mastered
1
Obsession
I write when something in design bothers me enough. So far, twice.
Got a product that needs fixing, a flow that's confusing, or an onboarding with 12 steps?
Let's talk.